Now living and working in London, Newson has become one of the world’s most accomplished and influential designers. It now features in numerous collections around the world, including New York’s Museum of Modern Art. It is this legacy that has remained, where selling a fantasy is far more potent than selling the latest dress. I love the way the book was written as though Paul is talking to you, very accessible and I really liked the personal touches too. In 2020, Newton’s legacy endures, with Vogue Italia’s October issue dedicated to his artistic impact on the eve of what would have been his 100th birthday.

Having read the first version of this book, I was inspired and motivated to apply the SUMO principles in my life. At the time I was in a work situation which I didn't like and which I really needed to shut up and move on from so the book hit exactly the right note and I bought a copy. The clarity and simplicity of your explanations are accessible to everyone and I know many patients who would benefit from this approach.

Through Hockney’s restless interrogation of perception and representation, we witness the mellow sheen of light on a muddy Yorkshire puddle, the ochre enormities of A Bigger Grand Canyon, the rustic majesty of Bigger Trees near Warter, and, of course, A Bigger Splash, with the exquisite sparkle of a turquoise pool beneath an iridescent California sky. My approach is a combination of straight talking advice mixed with humour, inspiration and practical takeaways. Images such as ‘Sie Kommen’, which appeared in 1981 Vogue Paris, where the primary intention is to present stylish clothing, subverting the function of the fashion photo.

Paul recommends that we label challenges (or potential challenges) on a scale of 1-10 where 10 is death. Paul has written eleven books, and is in the process of writing number twelve, and co-writing thirteen (a children's book).First published in 1999, the Helmut Newton SUMO was a titanic book that towered above anything previously attempted.

I GOT THE 10th edition that was written in 2019 BUT HONESTLY in the 10th edition he should’ve changed his culturally appropriating name and overall logo.Newton set himself the goal of photographing for Vogue (his first contract was with British Vogue in 1956 and after that Australian Vogue), but it wasn’t until the mid 1960s that he began to focus seriously on fashion editorials. He collaborated closely through all production stages and conceived of this book as a purely visual survey of more than 450 works prefaced by a handwritten programmatic statement. Fleeing Nazi persecution in 1938, Newton travelled to Singapore and later Australia, where he met his wife and creative collaborator June Newton, who has edited the new release of SUMO.