I'll begin with a little story if you'll indulge me, to set the scene the year is around 2002 and little Greg is as impressionable as they come. Me and two friends decided to head out on an expedition across a few fields to the next village over in South Yorkshire. Read More Related Articles Harling, Danielle (March 15, 2023). "What Parents Should Know About The Energy Drink Being Banned In Some Schools". Delish. Archived from the original on March 30, 2023 . Retrieved March 30, 2023. The drink has seen massive popularity due to Paul and KSI promoting it heavily, particularly around celebrity boxing events. They came up for the idea for the company after their own bout in 2019. It also gets a lot of attention on TikTok. Prime was the sponsor for Timmy Hill's number 13 car for NASCAR. [23] In their official statement they said it meant they have "access to talent and footballers which they do leverage in some of their marketing". [15] In South Africa, The National Association of School Governing Bodies has called for the complete ban of Prime Hydration in schools and urging the government to investigate the drink to evaluate if it's responsible for behavioral changes in children. [50]

Logan Paul and KSI laugh at Pimblett after signing Prime x UFC deal despite previous rivalry". February 2, 2023. Archived from the original on February 4, 2023 . Retrieved February 4, 2023.The Prime labeling is used on energy drinks, sports drinks, and drink mixes. [5] The sports drinks, described by the manufacturer as "hydration drinks", [6] are made up of 10 percent coconut water and contain electrolytes, B vitamins and BCAAs. [7] The manufacturers state that this version of the product contains no added sugar, is caffeine-free, and has around 20 calories per bottle. [7] It is sweetened with acesulfame potassium and sucralose, like many other sugar-free drinks. [8] Bulbul, Nuray; Morris, Seren (February 23, 2023). "What is Prime drink and why is it so expensive?". Evening Standard. Archived from the original on March 30, 2023 . Retrieved March 30, 2023. Prime Hydration produces a variety of energy drinks, sports drinks, and drink mixes containing varying levels of caffeine, electrolytes, and added micronutrients. Prime energy drinks have generated controversy due to their marketing campaign, which has been criticized for targeting children and adolescents, in conjunction with their high concentration of caffeine. Several countries, jurisdictions, and primary and secondary schools have banned or restricted the drink due to its caffeine content exceeding legal limits, or otherwise being deemed unsafe for children to consume. PRIME By Logan Paul x KSI". PRIME. Archived from the original on January 17, 2023 . Retrieved January 19, 2023. Bossinakis, Charisa (January 12, 2023). "Gordon Ramsay tried KSI and Logan Paul's Prime energy drink and gave it a savage review". LADbible. Archived from the original on January 12, 2023 . Retrieved January 12, 2023.

a b Jacobs, Emma (March 11, 2023). "The playground Prime craze is a lesson in modern marketing". Financial Times. Archived from the original on March 30, 2023 . Retrieved March 30, 2023. The new flavour of viral sensation hydration drink Prime from YouTubers KSI and Logan Paul hit the shelves in Sainsbury's for the first time today.Government of Canada, Health Canada (July 12, 2023). "Various brands of caffeinated drinks recalled - Recalls, advisories and safety alerts – Canada.ca". recalls-rappels.canada.ca . Retrieved July 13, 2023.

a b c Pandey, Manish (January 27, 2023). "Prime drink: How KSI and Logan Paul made it so popular". BBC News. Archived from the original on January 29, 2023 . Retrieved January 30, 2023.In January 2023, the Ultimate Fighting Championship announced a joint marketing agreement with the company, with Prime becoming the official sports drink supplier for the mixed martial arts promotion company. [27] [28] In February 2023, Prime was promoted in a Super Bowl LVII commercial. [29] The drink comes in a variety of flavours, including Blue Raspberry, Grape, Ice Pop, Lemon Lime, Meta Moon, Orange, Strawberry Watermelon and Tropical Punch. Gutelle, Sam (May 23, 2022). "Logan Paul and KSI are getting some Prime advertising space on the NASCAR circuit". Tubefilter. Archived from the original on July 28, 2022 . Retrieved July 28, 2022. Wilson, Bee (May 31, 2023). " 'Logan Paul reveals new Ice Pop Prime Energy flavor' ". Dexerto. Archived from the original on May 30, 2023 . Retrieved May 30, 2023. Sale of popular Prime energy drink 'not legal' in Denmark". The Local. May 2, 2023 . Retrieved May 2, 2023.

Weber, Tom (May 20, 2023). "PRIME bottlers: KSI's Arsenal drink shelved after Man City title win". FootballTransfers . Retrieved May 21, 2023. a b c Sommerlad, Joe (December 31, 2022). "What is Prime energy drink and why is everyone so obsessed with it?". The Independent. Archived from the original on January 1, 2023 . Retrieved January 4, 2023.

The viral 'hydration drink' Prime launched by KSI and Logan Paul explained

A Sainsbury’s spokesperson said: “We know our customers actively seek the latest in product innovation. We are excited to be launching the following Prime Hydration products in store from Tuesday 21 February: